Previous Patents
COmpeting Products
Potential Market
In total, we had 211 responses on our survey that consisted of 7 questions. and most of the responses were ones that supported our product idea.
Do you eat any food out of jars? Yes - 86.1% No - 7.4%
Does your household regularly buy peanut butter? Yes - 81.3% No - 4.8% Not regularly, but from time-to-time - 13.9%
Do you ever struggle scraping the last of the food out of the jar? Yes - 75.6% No 20.1% I don't eat jarred foods - 4.3%
Do you feel as though you waste that last bit of food in the jar? Yes - 72.1% No - 27.9%
What is your usual method for extracting the last bit of food from a jar? Scraping sides with a utentsil - 64.9% Using other foods - 4.5%
Would you be willing to pay a fraction more for your jarred foods to be able to extract all of the food from the jar? Yes - 43.1% No - 22.5% Maybe - 34.4%
How much would you be willing to pay? $0 - 19% $.15 - 11.4% $.25 - 17.6% $.50 - 21.9% $.75 -5.8% $.85 - 0% $1.00 - 24.3%
Data calculated based on U.S. Census data and Simmons National Consumer Survey, 290.48 million people ate peanut butter in the United States in 2016. If 77.5% people would pay for our problem to be solved based on our survey data, 225.12 million people would potentially buy our product.
Do you eat any food out of jars? Yes - 86.1% No - 7.4%
Does your household regularly buy peanut butter? Yes - 81.3% No - 4.8% Not regularly, but from time-to-time - 13.9%
Do you ever struggle scraping the last of the food out of the jar? Yes - 75.6% No 20.1% I don't eat jarred foods - 4.3%
Do you feel as though you waste that last bit of food in the jar? Yes - 72.1% No - 27.9%
What is your usual method for extracting the last bit of food from a jar? Scraping sides with a utentsil - 64.9% Using other foods - 4.5%
Would you be willing to pay a fraction more for your jarred foods to be able to extract all of the food from the jar? Yes - 43.1% No - 22.5% Maybe - 34.4%
How much would you be willing to pay? $0 - 19% $.15 - 11.4% $.25 - 17.6% $.50 - 21.9% $.75 -5.8% $.85 - 0% $1.00 - 24.3%
Data calculated based on U.S. Census data and Simmons National Consumer Survey, 290.48 million people ate peanut butter in the United States in 2016. If 77.5% people would pay for our problem to be solved based on our survey data, 225.12 million people would potentially buy our product.
SUmmary
Part B flew by pretty quickly. This stage of the project consisted mostly of research and paperwork. We had to research the different existing products and patents, then fill out summary sheets for each of them. We also had to get the last responses from our survey and finish filling that out. Overall, this part went very smoothly and was relatively easy.